Your Favorites. Your Fissler.

Fissler at Ambiente 2011 - Cookware "Made in Germany" for international cooking pleasure
Idar-Oberstein, 11/02/2011

The cultures of the world encompass a multiplicity of national cuisines. Each one of them has its own specialties - often also the favorite foods of the people living in that country. Whether German beef roulades or tempura from Japan are being prepared, whether the cooks are standing at the stove in Istanbul or in Seoul - with pots, pans, and kitchen accessories from Fissler, they will always have just the right cooking tools at hand. The cookware experts from Idar-Oberstein offer the perfect premium products to professional and amateur cooks all over the world for preparing their personal favorites.

Culinary trip around the world
The motto for Fissler's presentation at this year's Ambiente - Your Favorites. Your Fissler. - reflects this very concept. Visitors will experience all of the international facets of the brand and are invited to take a culinary trip around the world. Professional cooks from five nations will be preparing their favorite dishes live. Parallel to this, Fissler experts provide an intimate look at each of their cooking cultures and the local Fissler expertise. The show kitchen is at the center of the action. Leading out from it are the three theme strands, on which products for cooking, frying and preparing are presented. These, too, have an international flavor: Country islands show what cookware the local people prefer for preparing their own favorites.

And since, for Fissler, cooking is closely linked to fun, there is another way of discovering the broad range of products: by playing with the new Fissler App. Guests can compete on the iPad in virtual onion chopping and try to break the record time for rolling roulades. Information on recipes and products will naturally be available, too.

Product presentation in Focus
Not only on the culinary side are there new things to discover. At the Ambiente, Fissler is presenting its shop system Focus for the first time; it will be available to the trade as of April. The elements for the various product groups and different shop sizes will give a totally new look to the brand at the point of sale.


About Fissler
Fissler GmbH has stood for high-quality cookware for decades. The company has been granted more than 200 patents and utility models in the past 50 years alone. The German family enterprise was founded in 1845 in Idar-Oberstein by Carl Philipp Fissler. Today the brand stands for cooking with pleasure and passion and is one of the world’s leading brands for high-quality cookware. The family enterprise employs a workforce of over 780. Fissler premium products are "Made in Germany" and distributed in more than 70 countries.


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