Managing Director, Markus H. Kepka (Speaker)

The manufacturer of premium cookware "Made in Germany" reports that sales on the home market have risen by seven percent, considerably more than in the previous year. Internationally Fissler continues to grow. The foreign subsidiaries once again increased their sales - in total by almost nine percent in local currencies.

Fissler's current business development once again confirms the consistent strategy to focus on premium quality. While internationalization continues to advance, in 2013 the family enterprise also recorded extremely positive results in Germany: "On our home market we were able to stand apart from the competition by repositioning the brand. At seven percent the increase in sales is unusually high compared to 2012," says Managing Director Markus H. Kepka. Germany consequently generates 29 percent of the total sales of 218 million euros. Internationally the Asian companies remain the sales drivers. In all the foreign subsidiaries increased their sales in local currencies by almost nine percent, and in euros by more than five percent.

Last year the family enterprise from Idar-Oberstein posted sales of 218 million euros, a rise of over six percent compared to 2012. Growth has thus continued without interruption for the eleventh successive year. "The fact that we were able to conclude the fiscal year so successfully exceeded even our most optimistic expectations," confirms Mr. Kepka. Fissler employs 789 people (2012: 765).
Growth against the trend
Its sales figures in Germany show that Fissler is growing considerably faster than the overall market. The sale of ranges and nearly all sales channels played a primary role here. "The foundation for this success is our premium quality strategy in range, consulting, and communication which we have been following consistently since 2012," explains Mr. Kepka. The core of this value orientation is provided by Fissler premium products. Mr. Kepka is particularly pleased that those commercial partners who had the courage and far-sightedness to accompany Fissler on this course also profited from the success.

The marketing drive also included high-quality advertising campaigns and customized promotional activities. These achieved higher sales and profits than the more aggressively priced offers in the past. "A good example is our involvement in the German SAT.1 program 'THE TASTE.' Our presence on TV provided a major stimulus and generated great demand for the entire Fissler range," adds Mr. Kepka. Furthermore, the brand was demonstrably able to appeal to younger target groups.

Use of the 30 million euro investment package as scheduled
In order to continue to guarantee the familiar high product quality and satisfy the increasing worldwide demand, in 2012 Fissler launched a 30 million euro investment program. Investments will be made in production and logistics at the German locations until 2015. Implementation has so far gone according to plan, and a good third of the budget was spent in 2013. "Some of the money was invested in our press working line in the Neubrücke plant with which we are creating permanent jobs in the region, simultaneously strengthening our competitiveness and performance capability, and underlining our hallmark 'Made in Germany'," says Mr. Kepka.

Expanding international sales
Internationally Fissler followed up existing successes and once again set strong benchmarks in 2013. In China the always-sharp bionic knife was successfully introduced. At the same time the "Fissler Academy" was launched there. It offers cooking events for end consumers and VIP customers, but is also aimed at budding professional chefs who can apply to the Academy, and selected candidates will be assisted and promoted on a long-term basis.

In the United States listings were achieved with leading specialist retail chains.

Fissler experienced highlights also in Austria: The exclusive design exhibition "Fissler – For your Fantasy", where artworks made of cookware and kitchen tools were presented, thrilled customers in the period before Christmas and was a resounding success. In Kufstein a premiere took place in January 2014: The first Fissler Flagship Store in Austria opened its doors.

Expanding the product portfolio

Fissler will also continue to pursue its tried and tested premium quality strategy in 2014 and will present many innovations during the Ambiente in Frankfurt. With cook'n'serve Fissler will launch a new product category which enables freshly prepared food from the stove or grill to be brought directly to the table. The premium Q! kitchen tools line made of satin-finished stainless steel also sets standards. Each of the tools stands out on account of its unique design and ingenious functions with that certain "extra" touch. Fissler will provide a preview of a special highlight in the fall of 2014 when it presents vitacontrol® digital: the intelligent networking of Pressure Cooking and Pressureless Steaming, the cooking assistant vitacontrol® digital with Bluetooth function, and an app, which integrates many ideas and a great deal of information. At the same time the app checks and controls the entire cooking process extremely precisely. With the innovative cooking system, Pressure Cooking and Pressureless Steaming will become smart cooking pleasure, and Fissler will be at the cutting edge in this segment.

About Fissler
The German family business Fissler was founded in 1845 by Carl Philipp Fissler in Idar-Oberstein. Today the brand stands for pleasure and passion in cooking and is one of the leading brands worldwide for high-quality cookware. Fissler employs 789 people. Fissler's premium products are "Made in Germany" and the company is represented in over 70 countries. Fissler bears the seals of quality "TOP 50 German Luxury Companies" and "TOP 100", the latter recognizing it as one of the most innovative companies among German small to medium-sized enterprises.


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